Baird

about us

About Baird


Baird is an employee-owned wealth management, capital markets, asset management and private equity firm, with offices and operating affiliates in the United States, Europe and Asia. Leveraging our deep expertise, long-term perspective and belief that integrity is irreplaceable, we focus on great outcomes for our individual, institutional, corporate and municipal clients. As a privately held, independent firm, we have managed conservatively, taking a longer-term view and focusing on our core strengths and clients’ unique needs. Our principal operating subsidiaries are Robert W. Baird & Co. in the United States and Robert W. Baird Group Ltd. in Europe.

  • A Great Place to Work
    Since 2004, Baird has been recognized annually as one of the FORTUNE 100 Best Companies to Work For®, ranking #14 in 2011.
  • Global Reach
    Baird has more than 2,700 employees and more than 100 offices in the United States, Europe and Asia.
  • History
    Founded in 1919, headquartered in Milwaukee, Wisconsin.
  • Member NYSE
    Robert W. Baird & Co. has been a member of the New York Stock Exchange since 1948.
  • Ownership
    Baird is employee-owned and fully independent.
  • Senior Executive
    Paul E. Purcell, Chairman, President & Chief Executive Officer.
  • Relative Size
    Baird is one of the largest independent, employee-owned financial services firms in the United States.
  • Total Capital
    Baird Holding Company’s total capital was $741 million, as of December 31, 2010. The regulatory net capital of Robert W. Baird & Co. was $279 million, well in excess of the required capital.
  • Assets in Client Accounts
    Baird manages and oversees nearly $84 billion in client assets as of September 30, 2011.
  • Equity Trading
    Baird traded 3.7 billion shares of stock in 2011. Baird makes a market in more than 2,075 listed and NASDAQ securities.
  • Excess SIPC Account Protection
    An excess SIPC insurance policy through Lloyd's of London provides coverage in excess of protection provided by SIPC. The Lloyd’s excess SIPC policy has an aggregate coverage limit of $250 million for all claims of Baird customers eligible for distributions under SIPC. The policy has a sublimit of $1.9 million per customer for cash. Baird's policy has the broadest excess SIPC coverage policy terms currently offered.